Branding · Visual Identity · Motion Graphics · Social & Multimedia Content
Client: Norton Healthcare (via DDC Public Affairs)
Role: Primary Graphic & Motion Designer – Brand Identity, Motion, Social, Multimedia
Role: Primary Graphic & Motion Designer – Brand Identity, Motion, Social, Multimedia
Project Summary:
During my time at DDC Public Affairs, I served as the lead graphic and motion designer for Norton Healthcare's Engage program. It’s an initiative designed to educate and advocate for both employees and the local community on critical health policy issues. I developed the program's visual identity and designed a range of branded materials, including motion graphics, social media content, event visuals, and multimedia assets. The goal was to create a cohesive and engaging visual experience that helped increase awareness, strengthen participation, and support the program's communication objectives.
During my time at DDC Public Affairs, I served as the lead graphic and motion designer for Norton Healthcare's Engage program. It’s an initiative designed to educate and advocate for both employees and the local community on critical health policy issues. I developed the program's visual identity and designed a range of branded materials, including motion graphics, social media content, event visuals, and multimedia assets. The goal was to create a cohesive and engaging visual experience that helped increase awareness, strengthen participation, and support the program's communication objectives.
Objective:
Develop a unified brand identity and visual system for the Engage program that clearly communicates goals, projects a professional image, and enhances employee and community engagement.
Develop a unified brand identity and visual system for the Engage program that clearly communicates goals, projects a professional image, and enhances employee and community engagement.
Deliverables:
- Brand identity and visual design system
- Motion graphics for digital storytelling
- Social media content and animated assets
- Multimedia collateral for presentations and events
- Event visuals for the Engage Speakers series
Design Approach:
Applied a minimal, uncluttered visual language to ensure messages were easy to digest. Maintained brand consistency across print, digital, and motion, and coordinated occasional support from other designers as needed, while handling the majority of design work independently.
Applied a minimal, uncluttered visual language to ensure messages were easy to digest. Maintained brand consistency across print, digital, and motion, and coordinated occasional support from other designers as needed, while handling the majority of design work independently.
Impact:
The Engage program helped expand awareness of health policy issues among Norton Healthcare employees and community members through a consistent and engaging visual presence across digital, social, and event-based communications. As the primary designer, I developed and maintained the program's visual identity across multiple channels, helping create a cohesive experience that supported participation and engagement. The program achieved an approximately 90% engagement rate and was later recognized with industry award recognition.
The Engage program helped expand awareness of health policy issues among Norton Healthcare employees and community members through a consistent and engaging visual presence across digital, social, and event-based communications. As the primary designer, I developed and maintained the program's visual identity across multiple channels, helping create a cohesive experience that supported participation and engagement. The program achieved an approximately 90% engagement rate and was later recognized with industry award recognition.
