Branding · Visual Identity · Motion Graphics · Social & Multimedia Content
Client: Norton Healthcare (via DDC Public Affairs)
Role: Primary Graphic & Motion Designer – Brand Identity, Motion, Social, Multimedia
Role: Primary Graphic & Motion Designer – Brand Identity, Motion, Social, Multimedia
Project Summary:
While at DDC Public Affairs, I served as the primary designer for Norton Healthcare, a large nonprofit health system in Louisville, Kentucky, developing an internal engagement program aimed at raising awareness, educating employees, and increasing participation in health policy discussions.
While at DDC Public Affairs, I served as the primary designer for Norton Healthcare, a large nonprofit health system in Louisville, Kentucky, developing an internal engagement program aimed at raising awareness, educating employees, and increasing participation in health policy discussions.
Objective:
Develop a unified brand identity and visual system for the Engage program that clearly communicates goals, projects a professional image, and enhances employee and community engagement.
Develop a unified brand identity and visual system for the Engage program that clearly communicates goals, projects a professional image, and enhances employee and community engagement.
Deliverables:
- Brand identity and visual design system
- Motion graphics for digital storytelling
- Social media content and animated assets
- Multimedia collateral for presentations and events
- Event visuals for the Engage Speakers series
Design Approach:
Applied a minimal, uncluttered visual language to ensure messages were easy to digest. Maintained brand consistency across print, digital, and motion, and coordinated occasional support from other designers as needed, while handling the majority of design work independently.
Applied a minimal, uncluttered visual language to ensure messages were easy to digest. Maintained brand consistency across print, digital, and motion, and coordinated occasional support from other designers as needed, while handling the majority of design work independently.
Impact:
Materials were widely used in internal communications and community outreach, helping to strengthen brand consistency and program visibility. Serving as the primary designer, I ensured high-quality, cohesive visual communications that supported Norton Healthcare’s employee engagement goals.
Materials were widely used in internal communications and community outreach, helping to strengthen brand consistency and program visibility. Serving as the primary designer, I ensured high-quality, cohesive visual communications that supported Norton Healthcare’s employee engagement goals.
