Campaign Identity · Digital & Print Visuals · Outreach Graphics
Client: Voices for Cooperative Power (via DDC Public Affairs)
Role: Graphic Designer — Campaign Identity, Digital & Print Visuals
Role: Graphic Designer — Campaign Identity, Digital & Print Visuals
Project Summary:
While at DDC Public Affairs, I worked with Voices for Cooperative Power (VCP), an initiative aimed at amplifying the voices of electric cooperatives and advancing community‑driven energy solutions. The goal was to develop a unified visual system that supported VCP’s messaging and outreach efforts across multiple channels.
While at DDC Public Affairs, I worked with Voices for Cooperative Power (VCP), an initiative aimed at amplifying the voices of electric cooperatives and advancing community‑driven energy solutions. The goal was to develop a unified visual system that supported VCP’s messaging and outreach efforts across multiple channels.
Objective:
Create a cohesive campaign identity and supporting visual assets that reinforce VCP’s core messages, enhance recognition, and support engagement with diverse stakeholder audiences.
Create a cohesive campaign identity and supporting visual assets that reinforce VCP’s core messages, enhance recognition, and support engagement with diverse stakeholder audiences.
Deliverables:
- Campaign visual identity and graphic system
- Print collateral and informational materials
- Digital graphics for web and social platforms
- Outreach and promotional materials
Design Approach:
Developed a visual language rooted in clarity and accessibility to ensure messaging resonated with cooperative members and partners. The design system incorporated consistent typography, color, and iconography to build recognition and support clear communication across formats.
Developed a visual language rooted in clarity and accessibility to ensure messaging resonated with cooperative members and partners. The design system incorporated consistent typography, color, and iconography to build recognition and support clear communication across formats.
Impact:
Assets were deployed across print, digital, and outreach channels, helping VCP present a unified and recognizable visual presence. The cohesive design system supported broader engagement efforts and reinforced the initiative’s core messaging across stakeholder touchpoints.
Assets were deployed across print, digital, and outreach channels, helping VCP present a unified and recognizable visual presence. The cohesive design system supported broader engagement efforts and reinforced the initiative’s core messaging across stakeholder touchpoints.
The projects above were created while working at DDC Public Affairs.