Campaign Identity · Digital & Print Visuals · Outreach Graphics
Client: Voices for Cooperative Power (via DDC Public Affairs)
Role: Graphic Designer
Responsibilities: Collaborative Campaign Design, Digital & Print Production, Outreach Graphics
Overview:
While at DDC Public Affairs, I collaborated with the creative team to support Voices for Cooperative Power (VCP), an initiative aimed at amplifying the voices of electric cooperatives and advancing community‑driven energy solutions. Together, our goal was to develop and implement a unified visual system that supported VCP’s messaging and outreach efforts across multiple channels.
While at DDC Public Affairs, I collaborated with the creative team to support Voices for Cooperative Power (VCP), an initiative aimed at amplifying the voices of electric cooperatives and advancing community‑driven energy solutions. Together, our goal was to develop and implement a unified visual system that supported VCP’s messaging and outreach efforts across multiple channels.
Deliverables:
- Campaign visual identity and graphic system (Team Collaboration)
- Print collateral and informational materials
- Digital graphics for web and social platforms
- Outreach and promotional materials
Design Approach:
Working alongside art directors and writers, I contributed to a visual language rooted in clarity and accessibility to ensure complex energy policy and community initiatives resonated with cooperative members and partners. My focus was on executing and maintaining a consistent design system, incorporating unified typography, an approachable color palette, and clear iconography to support clear, cohesive communication across both print and digital formats.
Working alongside art directors and writers, I contributed to a visual language rooted in clarity and accessibility to ensure complex energy policy and community initiatives resonated with cooperative members and partners. My focus was on executing and maintaining a consistent design system, incorporating unified typography, an approachable color palette, and clear iconography to support clear, cohesive communication across both print and digital formats.
Result:
Through a coordinated team effort, the campaign assets were successfully deployed across print, digital, and outreach channels, helping VCP present a highly unified and recognizable visual presence. The cohesive design system effectively supported broader regional engagement efforts and reinforced the initiative’s core messaging across all stakeholder touchpoints.
Through a coordinated team effort, the campaign assets were successfully deployed across print, digital, and outreach channels, helping VCP present a highly unified and recognizable visual presence. The cohesive design system effectively supported broader regional engagement efforts and reinforced the initiative’s core messaging across all stakeholder touchpoints.
The projects above were created while working at DDC Public Affairs.