The George Washington University School of Business (GWSB) is a distinguished professional business school situated within the esteemed George Washington University in Washington, D.C. GWSB offers a diverse range of business and management programs, significantly emphasizing leadership, global business, and public policy. The school is dedicated to providing its students with real-world business experience and valuable networking opportunities.
My team has been instrumental in advancing the university’s strategic priorities by implementing robust strategies and tactics to elevate its standing, foster a strong sense of community, and drive forward research initiatives. My role at the time involved spearheading the development of a unified brand identity for university events and establishing comprehensive branding guidelines across all departments to ensure uniformity in advertising and event planning.
Team: GWSB Marketing and Communication | Creative Direction: Mary Catherine Chase, Daniel Michaelis, and Paul Konz | Categories: Branding, Social Content, Advertise, Layout, and Editorial | Role: Senior Graphic Designer
Implementing effective visual strategies for event promotion
The F. David Fowler Career Center (FDFCC) at The George Washington University School of Business provides career services and support to students and alumni, offering coaching, workshops, networking, recruitment events, resume writing assistance, and internships/job placements.
My goal was to develop a visually compelling and straightforward design to effectively convey the message and captivate the audience’s attention. This involved creating impactful poster designs, floor plans, and student checklist flyers as part of the promotional print materials in support of two in-person events: the “Spring 2020 Career Expo” for informal interviews with recruiters from various industries, and the “Diversity Roundtable Breakfast” focusing on workplace diversity and networking with recruiters. As a result of these efforts, a substantial number of students were drawn to attend the events.
The projects above were created when I worked at GWSB.