Client: The George Washington University School of Business (GWSB)
Role: Senior Graphic Designer
While working as a Senior Graphic Designer at a leading business school in Washington, D.C., GWSB, known for its undergraduate, MBA, and executive programs, I partnered with faculty, administrators, and internal teams to elevate the school’s visual presence and support recruitment, engagement, and branding initiatives across multiple channels.
Objective:
Develop and implement cohesive design systems and creative assets that strengthen GW Business’s brand identity, support strategic communications, and drive engagement across print and digital touchpoints for events, academic priorities, and institutional campaigns.
Deliverables:
- Brand identity applications across internal campaigns
- Printed promotional pieces such as brochures, posters, and event signage
- Digital assets (including social graphics and web visuals)
- Presentation decks and templates for leadership and faculty use
- Marketing materials for recruitment, alumni engagement, and research communications
Design Approach:
Led visual strategy and execution with a focus on clarity, consistency, and institutional alignment. Built design solutions that honored the university’s established identity while enhancing readability and engagement across formats. Worked collaboratively with cross‑functional teams to ensure design output supported broader communications goals and brand standards.
Impact / Usage:
The work supported major institutional priorities, including student recruitment, alumni engagement, academic events, and research promotion, contributing to elevated brand visibility and more cohesive communications. Deliverables were deployed across print publications, digital platforms, presentations, and events, helping GW Business achieve a stronger audience connection and professional representation.
The projects above were created when I worked at GWSB.