Brand Communications · Editorial & Print Design · Campaign Materials
Client: The George Washington University School of Business
Role: Senior Graphic Designer – Brand Communications, Print & Digital Campaign Materials, Photography
Role: Senior Graphic Designer – Brand Communications, Print & Digital Campaign Materials, Photography
Project Summary:
While at The George Washington University School of Business, I supported marketing, enrollment, alumni engagement, and academic communications through strategic design. My work spanned print and digital formats and reinforced the School of Business brand while driving engagement among target audiences. In addition to design work, I captured and edited original photography to support presentations, reports, and digital campaigns, ensuring a cohesive and visually compelling brand experience.
While at The George Washington University School of Business, I supported marketing, enrollment, alumni engagement, and academic communications through strategic design. My work spanned print and digital formats and reinforced the School of Business brand while driving engagement among target audiences. In addition to design work, I captured and edited original photography to support presentations, reports, and digital campaigns, ensuring a cohesive and visually compelling brand experience.
Objective:
Develop cohesive design solutions for enrollment campaigns, promotional materials, reports, and presentations that align with institutional brand standards and clearly convey key messages with impact.
Develop cohesive design solutions for enrollment campaigns, promotional materials, reports, and presentations that align with institutional brand standards and clearly convey key messages with impact.
Deliverables:
- Print and digital marketing materials
- Enrollment campaign graphics
- Reports, presentations, and informational layouts
- Brand guide development and design process documentation
- Original photography captured and edited for institutional and marketing materials
Design Approach:
Applied strong visual hierarchy, thoughtful typography, and clear structure to translate complex university content into easily digestible materials. I also helped create a structured design request process and comprehensive brand guide to improve workflow efficiency and maintain brand consistency across departments.
Applied strong visual hierarchy, thoughtful typography, and clear structure to translate complex university content into easily digestible materials. I also helped create a structured design request process and comprehensive brand guide to improve workflow efficiency and maintain brand consistency across departments.
Impact:
The design system and workflows I developed improved consistency in visual communications and streamlined project coordination across the School of Business. These efforts supported enrollment and engagement goals while enhancing overall brand presentation and accessibility.
The design system and workflows I developed improved consistency in visual communications and streamlined project coordination across the School of Business. These efforts supported enrollment and engagement goals while enhancing overall brand presentation and accessibility.
The projects above were created when I worked at GWSB.