Brand Communications · Editorial and Print Design · Campaign Materials
Client: The George Washington University School of Business
Role: Senior Graphic Designer
Responsibilities: Brand Ambassador, Editorial Layout, Digital and Print Campaign Design, Photography
Overview:
While at the George Washington University School of Business, I worked within a small, highly collaborative communications team to support marketing, enrollment, alumni engagement, and academic initiatives. Collaborating closely with key partners like our writer and web lead, I served as the sole designer responsible for ensuring that all digital and print visual output across the School of Business strictly aligned with institutional brand standards.
While at the George Washington University School of Business, I worked within a small, highly collaborative communications team to support marketing, enrollment, alumni engagement, and academic initiatives. Collaborating closely with key partners like our writer and web lead, I served as the sole designer responsible for ensuring that all digital and print visual output across the School of Business strictly aligned with institutional brand standards.
Deliverables:
- Print and Digital Marketing Materials: Social media, newsletters, and web banners promoting university ranking outcomes; redeveloped GW CIBER Institute brochure showcasing research outcomes.
- Enrollment and Alumni Campaigns: Annual reports for multiple departments, "Grants for Grads" campaign assets, 4+1 environmental graphics, and alumni relations one-pagers.
- Brand Guide and Workflow Assets: A condensed brand guide, structured request forms, and standardized design process templates.
- Original Photography: Custom imagery captured and edited for marketing campaigns and institutional reports.
Design Approach:
Working alongside editorial and web partners, I established a structured design request process and created comprehensive brand guidelines to improve cross-functional workflows. As the brand ambassador managing GWSB's visual integrity, I translated complex academic content into clean, engaging materials. I utilized strong visual hierarchy, structured layouts, and thoughtful typography to maintain absolute brand consistency across all departmental deliverables, while also capturing and editing original photography to ensure a cohesive look.
Working alongside editorial and web partners, I established a structured design request process and created comprehensive brand guidelines to improve cross-functional workflows. As the brand ambassador managing GWSB's visual integrity, I translated complex academic content into clean, engaging materials. I utilized strong visual hierarchy, structured layouts, and thoughtful typography to maintain absolute brand consistency across all departmental deliverables, while also capturing and editing original photography to ensure a cohesive look.
Result:
My ownership of the visual identity and the implementation of standardized design workflows significantly improved visual consistency and streamlined project coordination across the School of Business. To empower staff and faculty, I partnered with the marketing and communications director to develop a highly accessible, condensed version of the complex GWU and GWSB branding guidelines, making it easy for internal teams to understand and apply brand standards to their own work. Additionally, my large-scale graduate enrollment posters successfully captured student attention on campus, driving higher engagement and leading other university departments to seek out my design expertise for their own initiatives.
My ownership of the visual identity and the implementation of standardized design workflows significantly improved visual consistency and streamlined project coordination across the School of Business. To empower staff and faculty, I partnered with the marketing and communications director to develop a highly accessible, condensed version of the complex GWU and GWSB branding guidelines, making it easy for internal teams to understand and apply brand standards to their own work. Additionally, my large-scale graduate enrollment posters successfully captured student attention on campus, driving higher engagement and leading other university departments to seek out my design expertise for their own initiatives.
The projects above were created when I worked at GWSB.