Campaign Identity · Digital & Print Design · Visual Systems
Client: Build with Strength (via DDC Public Affairs)
Role: Graphic Designer – Campaign Identity, Digital & Print Visuals
Role: Graphic Designer – Campaign Identity, Digital & Print Visuals
Project Summary:
While at DDC Public Affairs, I worked with Build with Strength, an initiative focused on promoting resilient construction practices. The goal was to develop campaign identity and supporting visual communications that effectively conveyed key messaging across digital and print channels.
While at DDC Public Affairs, I worked with Build with Strength, an initiative focused on promoting resilient construction practices. The goal was to develop campaign identity and supporting visual communications that effectively conveyed key messaging across digital and print channels.
Objective:
Create a cohesive visual system and supporting assets that strengthen Build with Strength’s campaign presence, clarify its message, and increase visibility among target audiences in the construction and urban planning sectors.
Create a cohesive visual system and supporting assets that strengthen Build with Strength’s campaign presence, clarify its message, and increase visibility among target audiences in the construction and urban planning sectors.
Deliverables:
- Campaign visual identity and graphic system
- Digital graphics for web and social media
- Print collateral, including brochures and informational pieces
- Event and outreach materials
Design Approach:
Applied a structured visual language rooted in clarity and hierarchy to support messaging across formats. The design system utilized consistent color, typography, and iconography to ensure recognition and legibility, whether in digital environments or printed media.
Applied a structured visual language rooted in clarity and hierarchy to support messaging across formats. The design system utilized consistent color, typography, and iconography to ensure recognition and legibility, whether in digital environments or printed media.
Impact:
Materials were used across print, digital, and event channels, helping Build With Strength maintain a cohesive presence and reinforce its core message. The campaign also received industry recognition with an honorable mention in a national design awards program, highlighting the effectiveness and quality of the visual system.
Materials were used across print, digital, and event channels, helping Build With Strength maintain a cohesive presence and reinforce its core message. The campaign also received industry recognition with an honorable mention in a national design awards program, highlighting the effectiveness and quality of the visual system.
The projects above were created while I worked at DDC Public Affairs.