Campaign Identity · Digital and Print Design · Visual Systems
Client: Build with Strength (via DDC Public Affairs)
Role: Graphic Designer
Responsibilities: Collaborative Campaign Design, Digital and Print Production, Event Graphics
Overview:
While at DDC Public Affairs, I collaborated with the creative team to support Build with Strength, a national initiative that promotes resilient and sustainable construction practices. Together, our goal was to design and implement impactful campaign materials that clearly communicated the organization's message across digital, print, and event channels.
While at DDC Public Affairs, I collaborated with the creative team to support Build with Strength, a national initiative that promotes resilient and sustainable construction practices. Together, our goal was to design and implement impactful campaign materials that clearly communicated the organization's message across digital, print, and event channels.
Deliverables:
- Campaign visual identity and graphic system (Team Collaboration)
- Digital graphics and social media assets
- Print collateral and informational materials
- Event and exhibition graphics
Design Approach:
Working closely with art directors and copywriters, I contributed to build a cohesive visual system that highlighted the durability and environmental benefits of modern building materials. My focus was on maintaining strict brand consistency across a wide range of marketing assets, using bold layouts, clean typography, and structured graphics to ensure the initiative's advocacy messaging felt both authoritative and accessible.
Working closely with art directors and copywriters, I contributed to build a cohesive visual system that highlighted the durability and environmental benefits of modern building materials. My focus was on maintaining strict brand consistency across a wide range of marketing assets, using bold layouts, clean typography, and structured graphics to ensure the initiative's advocacy messaging felt both authoritative and accessible.
Results:
Through a coordinated team effort, the unified campaign materials successfully elevated Build with Strength's outreach efforts. The consistent visual language helped establish a strong, recognizable brand presence at major industry events and across digital platforms, driving deeper engagement with builders, architects, and community stakeholders.
Through a coordinated team effort, the unified campaign materials successfully elevated Build with Strength's outreach efforts. The consistent visual language helped establish a strong, recognizable brand presence at major industry events and across digital platforms, driving deeper engagement with builders, architects, and community stakeholders.
The projects above were created while I worked at DDC Public Affairs.