The National Ready Mixed Concrete Association (NRMCA), the leading industry advocate for concrete producers, identified a critical need to address a concerning trend of losing market share to inferior construction products. In response, they launched a high-profile public affairs initiative to support concrete producers. The result was the five-time award-winning, multi-faceted Build with Strength campaign, aimed at reaching a wide audience and promoting concrete as the preferred material for builders, developers, investors, and consumers.
Utilizing media, advertising, dynamic web and social content, and personalized communications, I worked with my team at DDC Public Affairs to ensure NRMCA’s most compelling messages resonated with the target audiences. The Build with Strength campaign has garnered numerous accolades and, more importantly, has transformed the narrative about the vital role concrete plays in our communities, the nation, and the world.
Client: National Ready Mixed Concrete Association (NRMCA) | Team: DDC Public Affairs | Creative Direction: Brad Whitford | Categories: Branding, Brand Identity, Motion, and Social Content. | Role: Graphic & Motion Designer
Shaping the future of concrete.
Our goal was to demonstrate to the construction industry, policymakers, building code officials, property owners, and the media how concrete's sustainability, durability, and fire resistance make it the premier choice for their projects and communities.
Designing for a multimedia experience.
The campaign required creative content to be developed to meet the needs across several media platforms, one being a bi-weekly podcast series that was produced and managed in-house.
The projects above were created while I worked at DDC Public Affairs.