Client: National Ready Mixed Concrete Association (via DDC Public Affairs)
Role: Graphic & Motion Designer
While at DDC Public Affairs, I worked with a team of designers on the Build With Strength initiative by the National Ready Mixed Concrete Association, which promotes the role of concrete in resilient, sustainable communities. Our team designed a cohesive suite of marketing and event materials to communicate the initiative’s value to industry partners, policymakers, and the public.
Objective:
Design an expansive suite of campaign materials that elevate Build With Strength’s brand presence, support multi-channel marketing efforts, and convey key messages across audiences.
Deliverables:
- Full campaign brand identity and visual language
- Print collateral (brochures, ads, posters)
- Social media graphics and animations
- Digital advertising assets
- Video content for online distribution
Design Approach:
Collaborated with the team to develop a consistent visual system rooted in modern typographic hierarchy, bold messaging, and adaptable assets for both print and digital platforms. Ensured assets communicated the structural and cultural value of concrete while aligning with client goals.
Impact / Usage:
Materials were used across print, digital, and event channels, helping Build With Strength maintain a cohesive presence. The campaign received industry recognition with an honorable mention in a national design awards program.
The projects above were created while I worked at DDC Public Affairs.