Campaign Identity · Brand System · Digital & Print Visuals
Client: Voices for Public Transit / American Public Transportation Association (via DDC Public Affairs)
Role: Graphic & Motion Designer — Campaign Identity, Brand System, Digital & Print Visuals
Role: Graphic & Motion Designer — Campaign Identity, Brand System, Digital & Print Visuals
Project Summary:
While at DDC Public Affairs, I worked with Voices for Public Transit (VPT), an initiative connected with the American Public Transportation Association (APTA), a nonprofit dedicated to strengthening public transportation in the United States. In response to threats to federal funding for transit, we developed a grassroots campaign to articulate the value of public transportation to diverse audiences and stakeholders.
While at DDC Public Affairs, I worked with Voices for Public Transit (VPT), an initiative connected with the American Public Transportation Association (APTA), a nonprofit dedicated to strengthening public transportation in the United States. In response to threats to federal funding for transit, we developed a grassroots campaign to articulate the value of public transportation to diverse audiences and stakeholders.
Objective:
Create a unified campaign identity and visual system that reinforces VPT’s message, increases recognition, and strengthens engagement across online and offline channels.
Create a unified campaign identity and visual system that reinforces VPT’s message, increases recognition, and strengthens engagement across online and offline channels.
Deliverables:
- Campaign identity and graphic system
- Digital graphics for web and social media
- Print materials and informational visuals
- Outreach and promotional assets
Impact:
Visual assets were deployed across digital, print, and outreach channels, helping VPT maintain a consistent and recognizable presence that supported broader engagement efforts and reinforced the initiative’s advocacy goals.
Visual assets were deployed across digital, print, and outreach channels, helping VPT maintain a consistent and recognizable presence that supported broader engagement efforts and reinforced the initiative’s advocacy goals.
