Campaign Design · Digital Content · Visual Communication
Client: Channel News Asia (via DDC Public Affairs)
Role: Graphic Designer – Campaign Visuals, Digital Graphics, Multimedia Content, Photography
Role: Graphic Designer – Campaign Visuals, Digital Graphics, Multimedia Content, Photography
Project Summary:
While at DDC Public Affairs, I worked with Channel News Asia (CNA), a major international news broadcaster, to support visual communication and campaign design for key digital initiatives. The goal was to strengthen audience engagement through clear and memorable visual materials aligned with CNA’s messaging strategy. In addition to design work, I captured and edited original photography to enhance the campaign’s visual storytelling and brand presence.
While at DDC Public Affairs, I worked with Channel News Asia (CNA), a major international news broadcaster, to support visual communication and campaign design for key digital initiatives. The goal was to strengthen audience engagement through clear and memorable visual materials aligned with CNA’s messaging strategy. In addition to design work, I captured and edited original photography to enhance the campaign’s visual storytelling and brand presence.
Objective:
Develop campaign visuals and digital assets that support CNA’s editorial and promotional objectives, reinforcing brand presence and enhancing communication impact across online platforms.
Develop campaign visuals and digital assets that support CNA’s editorial and promotional objectives, reinforcing brand presence and enhancing communication impact across online platforms.
Deliverables:
- Campaign visuals optimized for digital platforms
- Social media graphics and animated elements
- Presentation materials supporting editorial events and promotions
- Multimedia graphics for web and video content
- Original photography captured and edited to support campaign storytelling
Design Approach:
Created visuals that balanced clarity and visual appeal, ensuring messaging was easy to understand while staying true to CNA’s established brand voice. Integrated a cohesive visual language across all deliverables, using bold typography and clear hierarchies to guide audience attention.
Created visuals that balanced clarity and visual appeal, ensuring messaging was easy to understand while staying true to CNA’s established brand voice. Integrated a cohesive visual language across all deliverables, using bold typography and clear hierarchies to guide audience attention.
Impact:
Assets were used across digital channels to support CNA’s promotional activities, contributing to stronger audience engagement and consistent visual communication during key story cycles and campaigns.
Assets were used across digital channels to support CNA’s promotional activities, contributing to stronger audience engagement and consistent visual communication during key story cycles and campaigns.
The projects displayed above are a collaborative effort of my working with the team at DDC Public Affairs.
I am proud of the work we have done together.
I am proud of the work we have done together.