Client: Channel News Asia (CNA) (via DDC Public Affairs)
Role: Graphic & Motion Designer (Print, Motion, Social, Video)
While at DDC Public Affairs, I worked with a team of designers to support Channel News Asia (CNA), a Singapore-based global news and current affairs network expanding into North America. Our team developed materials for their North America launch event in Washington, DC, which aimed to build brand recognition and strengthen media relationships in a new market.
Objective:
Design a cohesive suite of assets to support CNA’s launch event and digital presence, including advertising, social content, and motion pieces, optimizing for multi-platform promotion.
Deliverables:
- Print materials for event promotion and signage
- Digital advertisements
- Social media graphics and animations
- Promotional videos tailored for online platforms
- Multimedia content for event display and outreach
Design Approach:
Collaborated with the design team to ensure clarity, adaptability, and on-brand execution, helping CNA communicate its unique value proposition to a U.S. audience. Ensured consistency across formats and platforms while aligning with CNA’s established
brand identity.
brand identity.
Impact / Usage:
Used across event promotion and digital channels to support the official North America launch, which drew members of Congress, industry leaders, and media professionals. The campaign strengthened brand visibility and media relationships.
The projects displayed above are a collaborative effort of my working with the team at DDC Public Affairs.
I am proud of the work we have done together.
I am proud of the work we have done together.