Channel News Asia (CNA), a Singapore-based news channel known for its focus on Asian perspectives, faced significant challenges when entering the US market. Competing against established American media giants, CNA had to build brand recognition and adapt its content to suit the preferences of a US audience while maintaining its unique Southeast Asian viewpoint. To navigate these challenges and enhance their visibility, CNA partnered with my team at DDC Public Affairs to host an event at the Willard InterContinental Hotel in Washington, DC on June 13, 2024. This event aimed to introduce CNA’s comprehensive news coverage to the US market and forge connections within the American media landscape.
I have the privilege of collaborating with my team to develop various promotional materials aimed at ensuring the success of this event. We have produced print and digital ads, social media content, and videos to boost event promotion and enhance attendance.
Client: Channel News Asia (CNA) | Team: DDC Public Affairs | Creative Direction: Brad Whitford and Sam Finn | Categories: Branding, Motion, Print Production, Social Content, Video Production, and Multimedia. | Role: Graphic & Motion Designer
Creating an impactful narrative through a multimedia experience.
To effectively promote the CNA event, it was necessary to craft compelling content tailored to various media platforms. This included the in-house creation and management of advertisements and YouTube videos.
The launch event for CNA at the Willard InterContinental Hotel in Washington, DC was a success. Our team at DDC Public Affairs spent several months planning the event. The event featured inspiring conversations and guests, including members of Congress, academia, and international business leaders.
The projects displayed above are a collaborative effort of my working with the team at DDC Public Affairs.
I am proud of the work we have done together.
I am proud of the work we have done together.