Campaign Design · Digital Content · Visual Communication
Client: Channel News Asia (via DDC Public Affairs)
Role: Graphic Designer
Responsibilities: Collaborative Campaign Design, Digital Asset Production, Social Media Graphics
Overview:
Collaborating with the creative team, I supported digital design initiatives for Channel News Asia (CNA) to enhance their digital presence and campaign outreach. Together, our goal was to develop and implement highly engaging visual assets that aligned with the news network’s editorial standards and connected effectively with their broad online audience.
Collaborating with the creative team, I supported digital design initiatives for Channel News Asia (CNA) to enhance their digital presence and campaign outreach. Together, our goal was to develop and implement highly engaging visual assets that aligned with the news network’s editorial standards and connected effectively with their broad online audience.
Deliverables:
- Digital campaign graphics and layout systems (Team Collaboration)
- Social media templates and promotional assets
- Informational graphics and data layouts
- Web banners and digital marketing materials
Design Approach:
Working closely with art directors and content strategists, I contributed to a dynamic, clean visual language tailored for fast-paced digital platforms. My focus was on maintaining strict brand alignment while executing polished typography, structured layouts, and clear information hierarchies. This collaborative workflow ensured that complex news topics and promotional campaigns were presented in a clear, visually compelling format.
Working closely with art directors and content strategists, I contributed to a dynamic, clean visual language tailored for fast-paced digital platforms. My focus was on maintaining strict brand alignment while executing polished typography, structured layouts, and clear information hierarchies. This collaborative workflow ensured that complex news topics and promotional campaigns were presented in a clear, visually compelling format.
Results:
Through a coordinated team effort, the digital assets and campaign graphics were successfully rolled out across social media and web platforms. The consistent and modern visual approach helped elevate CNA's digital storytelling, driving stronger audience engagement and maintaining a highly professional, unified brand identity across all online touchpoints.
Through a coordinated team effort, the digital assets and campaign graphics were successfully rolled out across social media and web platforms. The consistent and modern visual approach helped elevate CNA's digital storytelling, driving stronger audience engagement and maintaining a highly professional, unified brand identity across all online touchpoints.
The projects displayed above are a collaborative effort of my working with the team at DDC Public Affairs.
I am proud of the work we have done together.
I am proud of the work we have done together.